Your marketing team has more work than people. Much of that work is manual: research, briefs, content, reports, and CRM updates.
I am a marketing engineer. I build the systems that do this work: AI search (AEO and GEO) programs, content workflows, AI agents, and HubSpot automation. I work inside your team, so each system fits how your team works.
The result: your team ships more with the same people, AI assistants can find and cite your brand, and your CRM data stays clean. Let's build something together.
Trusted by leaders at
Tools & technologies I operate
01 / The impact
02 / What I bring
Each area comes from real work at enterprise teams, scale-ups, and my own companies. Each one ends in a result the business can see.
I make a brand easy for AI assistants to find, read, and cite. I run AI search visibility audits, add schema (JSON-LD), and change key pages to an answer-first format. I publish llms.txt and set the rules for AI crawlers. I did this work for Canine Companions, a national nonprofit and a Socient.net client.
I connect the website to the systems that run revenue: Salesforce, HubSpot, Eloqua, and Segment. At PwC, I connected all product sites to the martech stack through Google Tag Manager and the Eloqua Forms API. Marketing got full-funnel reporting across the product portfolio.
I build the CRM to match how the team works. For One Purse, I moved records from Mailchimp and Zoho into HubSpot. I built custom objects for event ticketing and purse donations. Each purse has an ID and a barcode or RFID field, so the team can track it from donation to sale.
I design and debug the pipelines that move data between tools. At Redkix, I built an event data pipeline with Segment and Google BigQuery. It tracked each user from first source to product usage across web, iOS, and Android. Today I run webhook automations in n8n and Zapier for client teams.
I build systems that make content, not only single pages. I design AI agents and workflows for content drafts, competitive research, page audits, and reports. On AgentLedGTM, I built interactive tools with gated downloads and a weekly industry news workflow. I use Claude Code and Cursor to ship faster.
I turn unclear requests into technical plans with clear tradeoffs. I keep a roadmap for the marketing website and I pay down technical debt on a schedule. I explain technical choices in plain language to marketing, sales, and executive teams. I often work as the only engineer inside a marketing team.
03 / Experience
10+ years of marketing systems work: enterprise, scale-up, venture-backed startup, and my own companies.
I work as the marketing engineer inside client marketing teams. Clients include B2B SaaS companies from Series A to Series C, and nonprofits.
I run MarketGrowth, my consulting and publishing company. Socient.net is its studio brand for nonprofits and social enterprises.
I owned the web operations stack for PwC product brands, including Risk, Workforce, and Wealth Compass. I architected, built, and managed the sites.
I ran conversational marketing technology across the global marketing sites of a leading cybersecurity company.
I owned the growth program and the systems behind it at a venture-backed messaging startup, through its acquisition by Meta.
I was the technical lead for the marketing team at a fast-growing B2B fintech scale-up. I built and ran tradeshift.com and all localized international sites.
I founded and ran a digital agency for mission-driven organizations. This started a pattern I still follow: build the system, run it, and own the result.
04 / Founder as proof
I also founded and run four ventures. They show the full job: architecture, build, integrations, and operations. All four are live in production.
A community platform that connects Filipino virtual talent with businesses worldwide. It has groups, courses with verified certificates, job postings, a member directory, and a resource library.
What it proves: platform architecture, production engineering, and integrations that I own end to end, with no one else to hand the work to.
An AI-native studio for social enterprises and nonprofits. It delivers website builds, marketing automation, and AI visibility audits.
What it proves: webhook automations, AI workflows, and website builds in production for real clients on real deadlines. This is what I bring inside a marketing team.
An AI-native agency for AEO and GEO. It helps small businesses and nonprofits get found in AI search. Partners can resell the service under their own brand.
What it proves: AI search visibility work as a repeatable service, with structured data, content updates, and a partner program.
A publication for agent-led growth teams. It has playbooks, interactive tools, research reports, and weekly industry news.
What it proves: content engineering at scale. I build the tools, the schema, the gated downloads, and the publishing workflow.
05 / Portfolio
A sample of the platforms and web properties I have architected, built, and operated. Each card opens in a new tab.
Talent discovery platform for offshore talent. Built from scratch on open-source technologies.
Marketing and content engineering services: website management, marketing automation, and AEO/GEO/SEO visibility.
Web presence for an AI-powered team. Built on Next.js and Sanity CMS.
AI service that calls the people you care about on a schedule. It sends you a short note on how they are doing.
Office plant care for Bay Area companies. Clients track each plant with photos and care records in a portal.
Brand site for PwC's Risk products. Architected, developed, and managed as part of the PwC Products portfolio.
Microsite for PwC's Workforce products, from architecture through build and ongoing management.
Microsite for PwC's Wealth Compass product: architecture, development, and management.
Marketing website for Redkix, a messaging startup that Meta acquired. Built on WordPress and connected to Salesforce and Segment.
06 / What leaders say
Web experience is the keystone of modern marketing. Victor is that rare mix of strategic visionary who can still focus in on the detail. Projects come in ahead of time and exceed expectations. Bottom line: his work converts, and it's beautiful.
He defines a strategy and executes it. He single-handedly owned the strategy and execution of our growth program, and got us to new records month over month.
Victor gets it done. And has a very high quality bar. He is at the very heart of our website's continued improvement.
Victor is a rare double threat. Everything he works on has customer and user experience at the forefront, with skills across many web platforms and tools.
He consistently produces quality sites, page layouts and adapts the content provided to drive leads for our direct sales team.
References available on request, including leaders from PwC, Tradeshift, and Redkix who will take the call.
07 / Frequently asked
08 / Next step
Send a role, a job description, or a problem. I read every message. I will give you an honest read on fit, including when it is not a fit.